Organizational communication and performance of nongovernmental organizations in South Sudan a case study of Windle trust international

Abstract

This study set out to examine the relationship between Organizational Communication and Performance of non-governmental organizations in South Sudan, it looked at Windle Trust International as a case study. The study focused on three constructs of organizational communication (communication channels used, communication climate and subordinate-superior communication flow) and these formed the basis for the research objectives. Organizational performance was defined in terms operational efficiency, effectiveness and productivity. The study employed a cross-sectional survey design through both quantitative and qualitative approaches. A sample size of 71 was selected from a target population of 82. Questionnaires were distributed to all the 71 and 43 useable questionnaires were returned representing a 61% response rate. Data was collected using both the survey and review of literature. The collected data was processed for analysis and the analysis was done using both descriptive and inferential statistical. Descriptive measures used included percentages, frequencies, means and standard deviations while inferential statistical measures were Pearson correlation and regression. The summary results indicated that organizational communication enhances efficiency, effectiveness and productivity. The most important variable was superior-subordinate communication with the communication environment having a negative relationship with corporate performance. This implies that for any distortion of the communication environment, organization performance would be affected negatively. The coefficients table gives the multiple regression model generated from the survey: C = 3.512 + 0.044B1 - 0.034B2 + 0.127B3 (where: C = Organization performance; B1 = communication channels; B2 = communication environment; and B3 = superior-subordinate communication). The study recommended that non-governmental organizations and indeed governmental organizations ought to enhance effective communication if the organization is to obtain perfect standards of performance.