Please use this identifier to cite or link to this item: https://pub.nkumbauniversity.ac.ug/xmlui/handle/123456789/360
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dc.contributor.authorOmuudu Otengei, Samson-
dc.contributor.authorChangha, George-
dc.contributor.authorKasekende, Francis-
dc.contributor.authorMpeera Ntayi, Joseph-
dc.date.accessioned2022-01-04T08:58:58Z-
dc.date.available2022-01-04T08:58:58Z-
dc.date.issued2014-11-21-
dc.identifier.citationSamson Omuudu OTENGEI, George CHANGHA, Francis KASEKENDE, Joseph Mpeera NTAYI (2014), “Understanding key determinants of brand Loyalty in full service restaurants in Uganda”, An International Journal of Akdeniz University Tourism Faculty, Vol. 2 (2) 79-107en_US
dc.identifier.issn2147-9100-
dc.identifier.urihttps://pub.nkumbauniversity.ac.ug/xmlui/handle/123456789/360-
dc.descriptionResearch Paperen_US
dc.description.abstractThe study investigates the key determinants of brand loyalty in full service restaurants in Uganda. The study used a quantitative research approach and adopted a cross sectional correlation survey design to test the study hypotheses. A total of 348 completed questionnaires collected from 116 restaurants were used in the analysis. To the best of our knowledge, this is the first study to propose a model that examines the key determinants of brand loyalty in full service restaurants in Uganda. The findings from the study revealed that dining experience and restaurant image were significant predictors of brand loyalty in full service restaurants in Uganda and customer satisfaction was not a significant predictor of guest loyalty. Despite its managerial implications, several limitations of the study call for further empirical enquiry.en_US
dc.language.isoenen_US
dc.publisherAn International Journal of Akdeniz University Tourism Facultyen_US
dc.subjectDining experienceen_US
dc.subjectRestaurant imageen_US
dc.subjectCustomer satisfactionen_US
dc.subjectBrand loyaltyen_US
dc.titleUnderstanding key determinants of brand Loyalty in full service restaurants in Ugandaen_US
dc.typeArticleen_US
Appears in Collections:Business and Management

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