1. Nkumba University
  2. Research Papers, Journal Articles and Publications
  3. Business and Management
Please use this identifier to cite or link to this item: https://pub.nkumbauniversity.ac.ug/xmlui/handle/123456789/328
Full metadata record
DC FieldValueLanguage
dc.contributor.authorInnocent, Tuwangye-
dc.date.accessioned2022-01-04T06:24:26Z-
dc.date.available2022-01-04T06:24:26Z-
dc.date.issued2019-
dc.identifier.citationTuwangye, I. (2019) Marketing strategies and the sales performance of pharmaceutical products in Uganda: A case study of Quality Chemicals Limited, Nkumba Universityen_US
dc.identifier.urihttps://pub.nkumbauniversity.ac.ug/xmlui/handle/123456789/328-
dc.descriptionMasters Students' Abstractsen_US
dc.description.abstractThe study set out to examine the relationship between marketing strategies and the sales performance of Pharmaceutical Products in Uganda, focusing on Quality Chemicals Limited as a case study.en_US
dc.description.sponsorshipNkumba Universityen_US
dc.language.isoenen_US
dc.publisherNkumba Universityen_US
dc.subjectMarketingen_US
dc.subjectStrategiesen_US
dc.subjectSales performanceen_US
dc.subjectPharmaceuticalen_US
dc.subjectQuality Chemicalsen_US
dc.titleMarketing strategies and the sales performance of pharmaceutical products in Uganda: A case study of Quality Chemicals Limiteden_US
dc.typeArticleen_US
Appears in Collections:Business and Management

Files in This Item:
File Description SizeFormat 
Tuwangye Innocent.pdf315.83 kBAdobe PDFView/Open
Show simple item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.