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https://pub.nkumbauniversity.ac.ug/xmlui/handle/123456789/328| Title: | Marketing strategies and the sales performance of pharmaceutical products in Uganda: A case study of Quality Chemicals Limited |
| Authors: | Innocent, Tuwangye |
| Keywords: | Marketing Strategies Sales performance Pharmaceutical Quality Chemicals |
| Issue Date: | 2019 |
| Publisher: | Nkumba University |
| Citation: | Tuwangye, I. (2019) Marketing strategies and the sales performance of pharmaceutical products in Uganda: A case study of Quality Chemicals Limited, Nkumba University |
| Abstract: | The study set out to examine the relationship between marketing strategies and the sales performance of Pharmaceutical Products in Uganda, focusing on Quality Chemicals Limited as a case study. |
| Description: | Masters Students' Abstracts |
| URI: | https://pub.nkumbauniversity.ac.ug/xmlui/handle/123456789/328 |
| Appears in Collections: | Business and Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Tuwangye Innocent.pdf | 315.83 kB | Adobe PDF | View/Open |
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