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Employer branding and talent retention: perceptions of employees in higher education institutions in Uganda
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| dc.contributor.author | Asuman, Matongolo | |
| dc.contributor.author | Kasekende, Francis | |
| dc.contributor.author | Mafabi, Sam | |
| dc.date.accessioned | 2022-01-03T13:13:09Z | |
| dc.date.available | 2022-01-03T13:13:09Z | |
| dc.date.issued | 2018-08-16 | |
| dc.identifier.citation | Asuman Matongolo, Francis Kasekende, Sam Mafabi, (2018) "Employer branding and talent retention: perceptions of employees in higher education institutions in Uganda", Industrial and Commercial Training, Vol. 50 Issue: 5, pp.217-233, https://doi.org/10.1108/ICT-03-2018-0031 | en_US |
| dc.identifier.issn | Vol. 50 Issue: 5 | |
| dc.identifier.uri | https://doi.org/10.1108/ICT-03-2018-0031 | |
| dc.identifier.uri | https://pub.nkumbauniversity.ac.ug/xmlui/handle/123456789/288 | |
| dc.description | Research paper | en_US |
| dc.description.abstract | Purpose – The purpose of this paper is to examine, empirically the relationship between employer branding attributes of reward strategy, people orientedness and; leadership and development on talent retention in institutions of higher learning in Uganda. Design/methodology/approach – In a cross-sectional study, data were obtained form 218 respondents from two public universities. Confirmatory factor analysis (CFA) and structural equation modeling were employed to analyze the data. Findings – The paper has two major findings: first, CFA maintained three dimensions of employer branding, namely; reward strategy, people orientedness and; leadership and development; and second, only reward strategy and people orientedness emerged as significant predictors of talent retention. Originality/value – The results suggest that institutions of higher learning that embrace reward people orientedness strategies as measures for employer branding succeed in retaining their employees for longer. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Industrial and Commercial Training | en_US |
| dc.subject | Universities | en_US |
| dc.subject | Uganda | en_US |
| dc.subject | Talent retention | en_US |
| dc.subject | Employer branding | en_US |
| dc.subject | People orientedness | en_US |
| dc.subject | Reward strategy | en_US |
| dc.title | Employer branding and talent retention: perceptions of employees in higher education institutions in Uganda | en_US |
| dc.type | Article | en_US |
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Business and Management
Research Papers from the School of Business and Management