Omuudu Otengei, Samson; Changha, George; Kasekende, Francis; Mpeera Ntayi, Joseph
(An International Journal of Akdeniz University Tourism Faculty, 2014-11-21)
The study investigates the key determinants of brand loyalty in
full service restaurants in Uganda. The study used a quantitative
research approach and adopted a cross sectional correlation
survey design to test the ...