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Employer branding and talent retention: perceptions of employees in higher education institutions in Uganda

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dc.contributor.author Asuman, Matongolo
dc.contributor.author Kasekende, Francis
dc.contributor.author Mafabi, Sam
dc.date.accessioned 2022-01-03T13:13:09Z
dc.date.available 2022-01-03T13:13:09Z
dc.date.issued 2018-08-16
dc.identifier.citation Asuman Matongolo, Francis Kasekende, Sam Mafabi, (2018) "Employer branding and talent retention: perceptions of employees in higher education institutions in Uganda", Industrial and Commercial Training, Vol. 50 Issue: 5, pp.217-233, https://doi.org/10.1108/ICT-03-2018-0031 en_US
dc.identifier.issn Vol. 50 Issue: 5
dc.identifier.uri https://doi.org/10.1108/ICT-03-2018-0031
dc.identifier.uri https://pub.nkumbauniversity.ac.ug/xmlui/handle/123456789/288
dc.description Research paper en_US
dc.description.abstract Purpose – The purpose of this paper is to examine, empirically the relationship between employer branding attributes of reward strategy, people orientedness and; leadership and development on talent retention in institutions of higher learning in Uganda. Design/methodology/approach – In a cross-sectional study, data were obtained form 218 respondents from two public universities. Confirmatory factor analysis (CFA) and structural equation modeling were employed to analyze the data. Findings – The paper has two major findings: first, CFA maintained three dimensions of employer branding, namely; reward strategy, people orientedness and; leadership and development; and second, only reward strategy and people orientedness emerged as significant predictors of talent retention. Originality/value – The results suggest that institutions of higher learning that embrace reward people orientedness strategies as measures for employer branding succeed in retaining their employees for longer. en_US
dc.language.iso en en_US
dc.publisher Industrial and Commercial Training en_US
dc.subject Universities en_US
dc.subject Uganda en_US
dc.subject Talent retention en_US
dc.subject Employer branding en_US
dc.subject People orientedness en_US
dc.subject Reward strategy en_US
dc.title Employer branding and talent retention: perceptions of employees in higher education institutions in Uganda en_US
dc.type Article en_US


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