The study examined the relationship between service quality and customer loyalty, a case of City Tyres Uganda limited Bombo road branch.

The study revealed that reliability significantly influenced customer loyalty which was established as (beta value=.295, t=10.158, P<.000). The study also revealed that responsiveness significantly influenced customer loyalty which was established as (beta value=.529, t=6.581, P<.000). The study further revealed that empathy significantly influenced customer loyalty which was established as (beta value=.295, t=10.158, P<.000). The study revealed that tangibility significantly influenced customer loyalty which was established as (beta value=.395, t=8.484, P<.000).