Abstract:
This research focused on the Marketing of farmed fish in Uganda, A case study of Nakasongola
District. This research was conducted in seven sub-counties in Nakasongola District namely:
Kalungi sub-county, Lwampanga sub-county, Kakooge sub-county, Migeera, Katuugo, Kazwaama
and Nakasongola town council.
The study aimed at establishing the problems encountered in the marketing of farmed fish, finding
out the current marketing channels of farmed fish and establishing different value addition methods
on marketed fish in Nakasongola District.
A descriptive cross sectional survey was adopted both qualitative and quantitative methods were
used. A sample size of 233 respondents was the representative of the study population which was
560 and these were selected using a simple random sampling and a purposive sampling
Data on activities such as fish species marketed/sold, fish harvesting technologies used ,fish
marketing channels, fish preservation methods, numbers of fish harvested ,value addition methods.
Problems encountered in marketing of farmed fish were got from the study area using
Questionnaires, Personal observation and Focus group discussion.
Findings from the study revealed that the bigger percentage sold their fish to final consumer at their
fish farms, most of them did not add value to their fish products as they were selling them fresh both
locally and in urban markets and the study also revealed that farmers were greatly affected by
preservations methods that’s why they resorted to selling fresh fish, also they faced other problems
for example; Market price fractuations, Few buyers of farmed fish, Perishability of fish products as
reflected in chapter four. Therefore there should be investment on infrastructural facilities (roads and
storage), Fish traders of Nakasongola District should work towards identifying opportunities to
create more value added products from fish, traders to be encouraged to buy fish in bulk to sell more
in urban markets and also extension officers to disseminate information about existing markets and
advanced methods of value addition.
