Description:
The study indicated that there is a strong positive
relationship between top management commitment and
overall performance, which accounts for about 79.8% of
the variation in overall performance. The results also
indicated that there is a strong significant relationship
between continuous improvement and customer
satisfaction, accounting for about 87.9% of the variation
in customer satisfaction. The findings further indicated
that there is a significant relationship between employee
involvement and market share, which explains about
88.9% of the variation in market share.