Abstract:
The current study purpose to analyse the influence of the quality movement on private students’ choice of universities in Uganda. First, the paper points out the fact that there is a quality movement in Uganda’s higher education sub-sector. Second, it was found that quality movement have a significant relationship with the reputation of a university [r (392) =.629, p<0.01]. Third, there was a significant relationship between reputation and funding [r (392) =. 596, p<0.01]. Fourth, there was a significant relationship between funding and choice [r (392) =.512, p<0.01]. Fifth, there was a significant relationship between quality and choice of a university by private students [r (392) =.636, p<0.01]. It was concluded that quality influenced students’ choices of universities in Uganda
